Belle Province

HISTORY

What we know so far: This is a hand-lettered sign on galvanised sheet metal with a wooden frame. It appeared at 4380 St. Laurent Boulevard for a very short period (1969-1971), before the business was renamed Salaison Alpha (Alpha Meats). Alpha can be seen in the photograph below, which dates from 1986. This sign is remarkable for its skilled hand-painted lettering and its lack of deterioration.

Alpha Meats

[Photo credit: Les archives de l’arrondissement Le Plateau-Mont-Royal.]

MORE IMAGES

  • THEN: 4380 St Laurent Blvd
  • NOW: CJ Building, third floor (Concordia University, Loyola Campus)
  • ADDED TO THE MSP COLLECTION 2013
  • SPECIAL THANKS TO: Léa Better, Les Amis du boulevard Saint-Laurent, the Société de développement du boulevard Saint-Laurent, and an anonymous supporter.